Pokemon Go is much more than just catching the common Pidgey or rattata, There are Rare pokemon in the game and they can be found quite easily by city players but not so much rural players. Here is a good guide on how to catch more rare pokemon if you are a rural player. How to Catch Rare Pokemon With Incense
The key for this trick to work is to get out in the middle of nowhere. According to the Reddit thread that broke the whole thing down, you need to have a totally clear Nearby list (restart the game to refresh it). Once you are in the middle of the woods, or somewhere away from society you can use your incense (see the earlier guide for how to do that).
If done correctly you should start to see rarer Pokemon spawn. Some have had Abras, Ponytas, Charmanders, even Blastoise show up. It seems that with nothing nearby for the incense to pull from, it just grabs a random Pokemon to spawn near you. This greatly increases the odds of getting a rare Pokemon, rather than the Pidgey that is likely nearby.
Also keep in mind the fact that incense works best when you are in motion. If standing still you’ll get a Pokemon every five minutes or so, but moving around can decrease the wait time. Try to keep moving, but make sure you are staying somewhere far from where Pokemon would usually spawn.
Again, just a theory right now, but give it a shot and let us know how it works for you.
As Far as theories go this is a good one, its worth a shot for us rural players that don’t catch rare quite as much.
How to Catch Rare Pokemon With Incense